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Learn the story behind this family-run company.
How Destination Morocco Gives Travellers Their Own Personalized Tours
Written By : Azdean Elmoustaquim
Published On : November 2, 2023
Introduction

Check out the Destination Morocco podcast episode!

The allure of an enchanted land like Morocco might be too incredible to resist. Pristine Sahara sands, mesmerizing souks, the rich heritage, and the diverse landscape undoubtedly make Morocco a top destination for many world travelers.

However, navigating foreign terrains and cultures can be challenging. To make your Moroccan adventure seamless and unforgettable, companies like Destination Morocco come into play.

Founded by Azdean Elmoustaquim and Sam Ouaouirra, this company has transformed many dream vacations into reality. Here's their inspiring story.

Founding Story of Destination Morocco

When Azdean, a native of Morocco residing in Houston, realized that his young son was not getting very much exposure to Morocco and risked growing up with only a tenuous connection to their country of birth, he knew it was a sign to take action and make Morocco more a part of their lives. And in so doing, he could offer similar opportunities to travellers from around the world.

Azdean envisioned creating personalized itineraries tailored to unique tastes and desires of discerning travelers. Eventually, his dream materialized into Destination Morocco.

Azdean's collaboration with Sam, a web developer based in Marrakech with over a decade of experience in the tourism industry, was a turning point. Together, they brought their diverse knowledge and experiences to build a company that has been changing lives with its exquisite tour packages.

Recalling his journey from Morocco to Houston, Azdean passionately shared how he embraced the struggles and adventures that shaped him. His Moroccan roots deeply influence his work, offering guests an immersive cultural experience rooted in his authentic knowledge of Morocco.

Understanding Tourism in Morocco

Destination Morocco's approach to hospitality is unique. Comparing their tour offerings to the quality of Mercedes in the car industry, Azdean explained how they focused on luxury, quality, and a personal touch. Despite this, they managed to keep their prices affordable, creating top-notch experiences and value simultaneously.

With the rising popularity of Morocco in global tourism, the country's hospitality industry is evolving rapidly. Hosting several major sporting events, coupled with a cultural shift towards digitalization (such as in making reservations and on-location payments), has made Morocco more accessible to the world. However, the removal of regulation and a discrepancy in pricing pose challenges to tourists and tour providers alike.

As Azdean highlighted, many guests get duped into scams and wind up buying things that turn out to be fake or, worse, never arrive. This is the case especially with shopping experiences, with tourists often ending up paying more than they should.

Overcoming Challenges and Enhancing Experiences

Despite these obstacles, Destination Morocco hasn't lost its focus on offering top-quality tour experiences. By providing proper guidance and communication, they ensure that such incidences do not tarnish the overall travel experience. Constant engagement with the guests helps address such issues promptly, highlighting the trust they place in their service.

For instance, to bypass the scams and traps set by locals to tourists, they prepare their clients for what to expect and equip them with the right set of tools and knowledge. Regular advisories and alerts, like the ones about shopping, help travellers stay savvy and alert. Between Sam, Azdean and the office staff in Marrakech, there is always someone available to communicate with each tour. Thanks to apps like WhatsApp, instant messaging is a lifeline and allows multiple people to be in touch at once.

Destination Morocco prides itself on offering customizable experiences to its clients. This includes providing local guides in different cities and destinations to discover the hidden gems of Morocco and learn about its rich culture and history from authentic sources. By improving guest experiences, they are continually setting the bar high for Moroccan tour providers.

Discover Destination Morocco

Your Moroccan adventure awaits full of rich experiences and cultural immersion, thanks to Destination Morocco's seamless work. With a blend of luxury, authenticity, and a warm touch of Moroccan hospitality, you're sure to have a mesmerizing journey that will transform your understanding of this wonderful land. Let Destination Morocco unlock the secrets of Morocco and turn your dreams into reality.

https://destinationsmorocco.com/podcast/The-Story-Behind-Destination-Morocco

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 With Appreciation,  
 Your Host 
Azdean Elmoustaquim
 Your friendly local Destination Morocco expert.

Check out our podcast, and join me on YouTube every second Wednesday of the month for our live Q&A session! 
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